Statistics Page Overview
The Statistics page is one of the most invaluable sections on MaxPPI. With detailed reports and insights, it allows you to monitor and analyze the performance of your traffic comprehensively.
Performance Charts
Clicks Over Time
A line chart showing your click trends over the selected time period. This helps you identify peak traffic hours and days.
Conversions Over Time
Track your conversion trends to understand which time periods perform best.
Conversion Rate by Country
A bar chart displaying which countries generate the highest conversion rates. This helps you optimize your traffic sources.
Displays:
- Total clicks per country
- Total conversions per country
- Conversion rate percentage
Conversion Rate by Device
Understand whether mobile or desktop traffic performs better for your campaigns.
Shows:
- Desktop clicks and conversions
- Mobile clicks and conversions
- Tablet clicks and conversions
- Conversion rates for each device type
Clicks by Country
A pie chart visualization of your traffic distribution across different countries.
Clicks by Device
See the breakdown of your traffic by device type (Desktop, Mobile, Tablet).
Date Range Filters
All statistics can be filtered by custom date ranges:
- Today: Current day performance
- Yesterday: Previous day statistics
- Last 7 Days: Weekly overview
- Last 30 Days: Monthly performance
- This Month: Current month to date
- Last Month: Previous month complete
- Custom Range: Select specific start and end dates
Key Metrics Explained
Clicks
The total number of unique visits to your tracking links. Each unique IP address is counted once per 24-hour period.
Conversions
Successful installations or actions completed by users. A conversion occurs when a user completes the offer requirement (e.g., installs an app, signs up, etc.).
Conversion Rate (CR)
Formula: (Conversions / Clicks) × 100
This shows what percentage of your traffic converts. Industry average is typically 1-5%, but this varies by offer type and traffic quality.
Earnings Per Click (EPC)
Formula: Total Earnings / Total Clicks
This metric helps you understand how much you earn on average per visitor.
Optimization Tips
- Focus on High-Converting Countries: Use the country statistics to identify your best-performing geos
- Device Optimization: If mobile converts better, focus your traffic there
- Time Analysis: Identify peak conversion hours and schedule your campaigns accordingly
- Track Changes: Monitor how changes to your traffic sources affect performance
Understanding Status Colors
- Green (Approved): Conversion verified and earnings credited
- Yellow (Pending): Awaiting advertiser approval
- Red (Rejected): Conversion did not meet quality requirements